Instagram Video Length Guide (2022): Posts, Stories, IGTV

Written By: Rukman Singh   January 21, 2022

The power of videos is no secret, and Instagram is proof. If you want to increase your brand’s popularity, then Instagram is the key. Stats show that 90% of users on Instagram follow at least one brand on IG. Simultaneously, video marketing is huge right now, and it's just going to become bigger in the next few years.

As a result, Instagram is among the most popular marketing platforms for businesses that are looking for ways to reach out to the target audience worldwide with their products and services. Since IG has so much potential economically, you can expect that businesses are vying to develop the finest advertising material possible.

However, keeping track of different video formats available on Instagram, and the launch of new forms, is hard to keep a tab on.

So, just to help you out, we've put together this guide consisting of the different video length constraints to amp up your Instagram video length guide in 2022.

Let’s roll up our sleeves and begin!

Instagram Video Formats – Introduction

First, let's take a look at how video works on Instagram and for the marketers who are still in dilemma, why you need to invest in Instagram’s video marketing strategy.

If you're wondering why videos are so popular on Instagram, here is a fact that you probably didn’t know: five million videos appeared on the app in the first 24 hours after the launch of Instagram Video. The movement toward video will only continue as more businesses discover new methods to use video marketing on Instagram. Obviously, most firms leverage videos on Instagram because of their high engagement rate, and you don't want to be left behind.

Instagram Video

Instagram videos have various formats such as Reels, Feeds, Story, IGTV, Live, and Ads, but all have specific ratios, lengths, sizes, etc. Before starting on your Instagram video journey, it's important to acquaint yourself with the crucial concepts in the industry: aspect ratio, format, size, resolution, and length.

1. Aspect Ratio

The width of your video in ratio to its height is the aspect ratio. There will be a set aspect ratio for each Instagram video type. A 4:3 aspect ratio, for example, signifies that the video is 4 units in height and 3 units in width. In addition, the 16:9 aspect ratio means that your video is 16 units in height and 9 units in width. Though the aspect ratio of a video has nothing to do with its actual dimensions.

2. Video Format

A video format is the computer file format you choose for storing digital video data. The format of a video file is determined by looking at the extension that is the final three characters after the period (.) in the video name. MP4, FLV, and WMV are the most common video formats for online video services.

3. Resolution

The actual size, and more importantly the quality, of your video is determined by the video resolution. The amount of pixels in a single frame determines it. For example, 1280 x 720 HD resolution, where 1280 is pixels width and 720 is pixels height of the video. A higher resolution, such as 1920 x 1080 Full HD, has broader and higher dimensions, and several pixels.

4. Length

The duration of the video, measured in seconds or minutes, is called the length of the video. Instagram has various video formats, so the length of the video varies from format to format.

Final Thoughts

You've learned all of the specifications for each video format. Now, it's time to put them into action and make the most of Instagram videos in 2022.