4 Industries Where Video is Surging

Written By: Shagun   January 28, 2022

The year 2021 has flipped the market on its head. We've seen more companies and services shift online than ever before as a result of the pandemic. Companies of all sizes, from small businesses to major corporations, have shifted their attention to internet and video marketing in order to adapt to the "new normal."

Video may be used in a variety of businesses and market segments. It may tell the brand's narrative in an entertaining and consumable style, which helps the company meet its marketing objectives. In the last few years, we've witnessed a substantial surge in video marketing, mostly in the following four industries. 

4 Industries Where Video is Surging

1. Health Care Sector

The pandemic brought an awareness among people, and naturally, the healthcare industry found itself in the spotlight with the blessed curse of high demand. However, there is a lot of competition in the market, and there have been some issues as well. As a result, it can be difficult for organizations in this industry to win public confidence. As a result, many healthcare facilities, from small private clinics to huge hospitals, are turning to the potential of video marketing to address the difficulties healthcare industries are facing.

Online videos have become increasingly popular in healthcare marketing, with video traffic expected to account for up to 80% of all internet traffic. Every day, users view millions of hours of video. In fact, by the end of 2023, the number of internet users is expected to reach over 5.3 billion. Given the video statistics and the pandemic's rapid march toward technology, healthcare video marketing is a fantastic concept. It assists your healthcare practices in engaging with current and prospective new patients.

You can take inspiration from this video:

2. Finance Sector

Banking can be scary sometimes. At times, online purchases may feel hazardous, and money can be a touchy issue. Regardless of the underlying psychology, it is critical for financial institutions to develop a sense of trust among their customers. Financial institutions are using videos to help create and maintain customers' trust.

Customers can use explainer videos to learn more about a financial institution or to walk through common transactions like depositing funds or establishing payments. Customers can stay informed while keeping the calm, collected confidence they've come to expect as market news unfolds and financial institutions digitize to keep up with the trends. Overall, financial institutions are gathering more information about their clients than they have in the past. Relevant and eloquent video content will make it easier for people to understand how banking works and therefore make them feel more at ease when dealing with large financial institutions.

Go Banking Rates is a perfect example, where they leverage video content to attract customers for credit card benefits.

3. E-Commerce Sector

The newest eCommerce rule is that you must engage your visitors if you want them to buy more of your products. While photos might give us a notion of how a product appears, videos engage the viewer more effectively. In fact, 98% of customers say they watch a video first to know more about a product.

Due to the sheer power and popularity of the internet, as well as the current pandemic, online shopping has resulted in an exponentially growing industry. Traders who had previously focused their efforts solely on their physical stores were forced to go online in 2020. They needed to find methods to showcase themselves and their products in the most compelling way possible in order to not only survive but to flourish. A professional product video is the most efficient method to do this. Last year, a growing number of firms and organizations utilized videos in their marketing plans, and the trend is expected to continue this year.

Nike’s "Behind the Design" is the perfect example, as the video provides the buyer with all the information they need to decide whether or not to buy the goods.

4. Public Relations Sector

Attention is one of the most important commodities a PR practitioner can obtain. It's one thing to develop the appropriate message; it's another to get someone to listen to what you have to say if you want it to work. Fortunately, video is one of the tried and tested ways to capture someone's attention.

PR agencies want to stop distributing video content developed by other organizations and brands. Therefore, they are increasingly using video marketing tools to bring the video strategy in-house. Some businesses are even building their own production studios to help with the need for unique video content. Maintaining ownership over every stage of video production and distribution makes it easy to lean heavily on video strategy. In fact, it is even easier with a streamlined process and complete creative freedom for public relations professionals. These people are responsible for building awareness and driving word of mouth for their clients.

JetBlue’s PR video is the perfect example to understand what a video can do for you.

Wrapping Up

Video is quickly permeating every industry as a means of achieving marketing objectives and telling each brand's story in a digestible and enjoyable manner.

Video marketing can be beneficial to a plethora of other businesses. There's one thing that the industries listed above have in common. It's the desire to promote products to engage the customers by cutting through the noise. Any sector that wants to project a positive image, evoke emotions, or establish a relationship with customers may profit from the power of video marketing.