Debate: Should Brands Modify Their Logos For Halloween?
If there is one thing we have learned in our marketing journey, it is that Halloween is more than just dressing up. This spooky holiday has developed from a terrific time to sell sweets and candies into a huge, multi-billion-dollar industry with everyone getting into the Halloween spirit, and awaiting interesting yet spooky opportunities.
More than half of your target audience is pumped up with Halloween spirit and planning to creep out their neighbors. And most of your customers are waiting to see how you can amaze them with thrilling campaigns and exciting offers.
When it comes to holiday seasons, companies try to go above and beyond to impress their target audience, but in the holiday spirit, they miss out on the best and easiest thing – LOGO!
Changing your company's logo is a simple way to get into the holiday spirit. Whether you run a business that sells tangible goods like greeting cards or offers services, changing your logo for the season can boost sales, nurture customer loyalty, and reinforce the brand identity of your company.
Take it as a holiday logo or a seasonal logo, which means for every holiday season, you can make some tweaks and update your logo (like Google does) to attract more and more customers.
Remember that this isn't a complete rebranding! You still want to stick to your major brand messages, while adding some seasonal flavor to it, like spooky elements for Halloween. When the occasion has passed, you can return to your initial logo or get ready for the next celebration.
Why Should Brands Modify their Logo for Halloween?
#Builds Emotional Connection
A holiday provides an additional chance to interact with your clientele. Startles your customers, inspires them with fresh thoughts, and makes them remember your brand forever.
#Shines in the Market
Highlight distinctiveness, convey the company's personality, and exhibit uniqueness. Research the strategies of your competitors and develop a unique brand image to set yourself apart from them.
#Attracts Customers
Stress on individuality to draw attention to the brand. Highlight the redesigned brand logo, with scary effects, animation, and motion graphics that will amaze your customers and make them talk about how great your logo is.
#Increases Sale
Consumers are more likely to make impulsive purchases and spend more money than normal over the Holiday season. And seasonal branding is the first thing to get noticed. So, this Halloween, update your logo to ensure customers only talk about you.
#Supports Differentiation
Since there are other companies in the market, you must differentiate yourself from the competition. Your company may succeed even with only a few minor ways to stand out from the crowd. One strategy for standing out from the competition and grabbing customers' attention is seasonal branding.
#Promotes Holiday Campaigns
Customers’ interest in your company's seasonal advertising is increased by adapting your logo to the season. You can add some spiders, spider webs, witches, bats, or even add some dark and bold colors to your brand's logo. Whatever your industry, customizing your logo for the holidays may get people's attention and bring in new clients.
Interesting Spooky Elements to Add to Your Logo
The origin of Halloween is connected to witches, pumpkins, skeletons, and other "horror" imagery. It derives from Samhain, an old Celtic festival connected to death and paranormal occurrences.
Icons are frequently shown hysterically as it has become obvious and common to terrify people on Halloween as a joke. Follow a step-by-step process to develop your design: select an icon, describe its personality and color scheme, and then decide where it should be positioned on the logo. You can take inspiration from leading brands and Spookify your logo.
Let’s look at some of the best examples from renowned brands.
Best Halloween Logos from Brands
1. Pringles
Nearly everyone enjoys munching on delicious, crispy chips. Pingles is the company that sold us a lot of chips at a reasonable price. We should investigate Pingles' Halloween-themed logo, we suppose. Instead of frightening us, this logo makes us pleasantly fearful.
2. Starbucks
Companies like Starbucks never fail to inspire their customers and their Halloween logo is one of the best examples we can think of. With this logo, Starbucks decided to go Gothic, making us not only love their Latte but also sing accolades behind the smart design. Take a look at the logo, you will see how intrinsically they modified their logo to induce the Halloween spirit.
3. Coco-Cola
When it comes to the Halloween logo, how can one forget about Coca-Cola? They not only their branding campaign but also excite us with their spooky logo designs. Coca-Cola leaves us spellbound with this Halloween logo.
4. Nike
Nike sure knows how to accommodate people from the graveyard. The Swoosh is long enough to let the witch leave her broom and take a ride on and say Just Do It.
That’s a Wrap!
Kick off the Halloween season by modifying your brand's logo and seeing what a seasonal logo can do for you.
If you want a logo for your company, get in touch with Pixel Dino's competent logo designers. Now it's over to you to create a spooky logo for the approaching holiday season!