How Q&A Videos Add Value To Your Video Marketing Campaigns

Written By: Rukman Singh   July 21, 2021

Certainly, search engines have made our lives easier. For any simple doubt or query, we turn to Google for an answer. Yet, sometimes, even Google doesn’t have the answers- YOU do. The information-hungry consumer wants to know everything about everything, and there are some things only you can tell them!

With changing times and the advent of technology, the questions have become more intricate. This is where companies can capitalize on the zest of an audience by adding Q&A videos into their marketing strategies.

Video content is becoming an essential tool for marketing your company and connecting with your target audience. Your video marketing plan should incorporate video distribution across all marketing channels, not just social media, for maximum reach. Also, you need to include various in-video features, such as subtitles, animation, graphics, and stats to expand the reach of your video content.

How Does a Q&A Video Add Value?

With such a cut-throat competition, it has become important for brands to produce content that enhances brand awareness, yielding valuable conversions. Q&A videos are one of the most effective and valuable brand management tools – as these aid consumers in making an informed decision.

Having well-planned and well-executed Q&A videos will do the following:

  • Source engagement
  • Educate your audience
  • Entertain viewers
  • Generate website traffic
  • Boost conversions

Leveraging the Q&A videos can help you position your brand in the subject matter category. They can make you the industry expert and leader, resulting in anticipated website traffic.

The trick to make the most out of your Q&A videos is to integrate them with quintessential video content formats like live video streaming, webinar, or interactive video podcast sessions.

Strategically and correctly executed Q&A videos transform customer and brand communication, yielding traffic, conversion, and revenue generation.

Q&A video content is for building genuine customer relationships to engaging viewers and building reliability. It is outfitted to accomplish key brand milestones, quickly and precisely.

Let’s cover what Q&A videos can do when it comes to adding value to your marketing efforts!

1. Simplify Complexities

Video is indeed one of the most effective forms of engaging viewers.

When created with a purpose to educate and explain, this tool is bound to generate amazing traction. Visual content helps users connect through their senses. This is why movies and commercials have a huge conversion rate.

A company planning to launch a new service can certainly benefit from Q&A videos.

Wondering how?

Well, the purpose of any video is to reduce the complexities users face by explaining every part of the service in detail. This is the only reason Quora has an immense following, as users jump on with queries to get informed answers.

Q&A Videos - Quora rapid growth

Creating a Q&A session with follow-up questions whose answers consumers are expected to know will increase your views. This will also help your users to make an informed decision regarding the product or service.

2. Generate Interest

People get bored quickly. Despite being eager to get answers, they still want content that won’t make them feel jaded.

In order to spike up interest, you need to be more creative even with your Q&A videos.

But, how to do that?

Well, the easiest way is… going live!

Moreover, live streaming is an amazing video marketing effort that generates immense traffic and results in valuable conversions.

You can blend in the “Ask Me Anything” session to boost engagement and keep them interested throughout.

3. Pre-Launch Video Session

Have you ever wondered why top companies like Apple, Microsoft, etc. keep a pre-launch product meet?

Well, the answer is simple: to tempt the audience more.

In the pre-launch session, companies intrigue their buyers with amazing details of their product to build anticipation.

This is a simple marketing strategy used by reputable brands today.

However, with the advent of social media, the pre-launch sessions have become essential. This is because every brand is trying to include them, so their absence will be noticed.

In order to stand out, you need to be more proactive. And, one way to do so is including a question and answer session before the launch. In this session, you can share the details of your product and show off the coolest things. You can also subtly convey how it is beneficial to users.

4. Addressing Concerns

One thing that Q&A videos can provide brands is the power to engage and connect with an audience at a personal level. Consumers that see a brand listen to them and acknowledge their concerns are more likely to return to that brand and even recommend it to others.

Q&A videos help to address issues that your consumers face. One of the amazing examples is from the soap operas “Silicon Valley,” where the lead actor, after the launch of his application “Pied Piper” created a one-on-one session with users to help them know how the application works, address their concerns, and resolve issues in real-time.

Likewise, you can do this with your services and products too. You can leverage the power of video marketing to resolve any doubts your consumers may have.

Why create Q & A videos?

Presenting Q&A videos in an educational and informational form is essential. Though there is nothing wrong or right in creating such videos, it is the motive and information that counts.

The main goal of having a Q&A video is to ensure your consumers can make the right choice, so being creative in presenting will increase your engagement quotient.

When used effectively, video marketing content is one of the most interesting and easily digestible kinds of information on the internet, and it can be very addictive. On YouTube, Instagram, and other video sites, almost everyone has lost track of time. It's almost impossible not to!

Let’s unearth the ways you can create interesting Q&A content.

1. Informational How-To Videos

How-to videos are the most sorted way to easily resolve the consumer’s common and complicated problems or issues with a product or service.

Customers look for credible information related to your brand, a topic, or a product, and how-to videos are the best way to deliver the required information. Using it in your marketing efforts is a great way to showcase your knowledge and expertise while engaging with your viewers.

With powerful how-to videos, you provide them with sound advice, tips, and insights, which helps them in making an informed decision. In addition, it will aid in customer loyalty and retention.

2. FAQs

People are filled with doubt, whether it is related to your service, brand, or product.

Let’s take an example of a wireless earphone. People have tons of questions surrounded by this terminology itself. Likewise, there are so many similar questions that thousands of users have that an FAQ video can seamlessly resolve, and in return can provide you with genuine web traffic.

If your goal is “brand awareness” then you can use any general topic related to the service you provide. Based on this, look for the common and complex questions people ask and create a video that defines the problem and explains the solution.

3. Tips & Tricks

Tips and tricks is another trending video marketing strategy that includes simple questions and short videos that showcases tricks on seamlessly using an application, product, or service.

Content creators are trending on TikTok, Instagram, Facebook, and YouTube with these videos.

While scrolling through your Instagram reels you might have come across short videos with the title “tips to earn $10 with Google” or “simple tricks or hacks for MS Excel.”

Such videos and channels have a massive following. Thus, brands can leverage tips and tricks content into their social media and video marketing strategy to generate traffic.

Q&A Videos - Instructional video graph

4. Tutorial

Another fascinating video marketing trend is video tutorials, where either by animation or by using motion graphics a video session is created that shows a tutorial of using a particular service or product.

Video tutorials are considered quicker and more interesting since they focus on dynamic, illustrated, and easily understandable ways to explain how something works.

Video tutorials are an interesting way to explain to the audience how something works – as their focus is dynamic, descriptive, illustrated. Moreover, the goal of tutorial videos is to be understandable.

The only way to create a tutorial video is – when you have a thorough knowledge of a product, so you can at the same time anticipate and address issues related to the product.

Remember, the goal of a tutorial video should be transparency, as this is the only way viewers will relate to your videos and stay tuned for upcoming projects or video sessions.

5. Product Tour Video

Another common video marketing type is the product tour video. Influencers, marketers, and even businesses are using this type of content to increase brand awareness.

Product tour videos are used to introduce new products to viewers.

New users who are learning how to use your SaaS product for the first time will benefit greatly from product tours.

Instead of dragging consumers through every feature, the focus of these videos is on your product's value and user goals.

In fact, product tours videos assist consumers in orienting themselves to your product. If done correctly, this type of video acts as an introduction to new users - as it showcases the product user interface and assists consumers understand how it works.

Wrapping Up

Regardless of the type of Q&A videos you're doing, the context is arguably the most essential aspect. This will not only please current consumers but will also demonstrate to potential new customers how committed you are to your product or service.

People rarely want to invest money in something just to be disappointed afterwards. Thus, Q&A video marketing strategy demonstrates to current consumers the value your company adds to the table. It also demonstrates to potential consumers that you're committed to the long term.